Privacy Policy

Arrow Driving School ("we", "us", or "our") is committed to protecting your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). This Privacy Policy explains how we collect, use, and safeguard information you provide when using our website or services.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you:

• Fill out our contact form
• Submit a booking request
• Use our AI chat assistant on this website
• Call or email us directly

This information may include your name, email address, phone number, and any message you choose to send us. We do not collect payment information through our website — all payment arrangements are handled directly with our staff.

2. How We Use Your Information

We use the information you provide solely to:

• Respond to your enquiry or booking request
• Schedule and coordinate your driving lessons
• Send you confirmation emails and important lesson-related communications
• Send you occasional updates, promotions, or driving tips — only if you have given consent
• Improve our services and customer experience

We will never sell, rent, or share your personal information with third parties for marketing purposes.

3. AI Chat Assistant

Our website includes an AI-powered chat assistant ("AI Agent") to help answer your questions about courses, pricing, and booking. Please be aware of the following:

• The assistant is powered by artificial intelligence — it is not a human
• Conversations with the assistant, including any personal information you share (such as your name, phone number, or email), may be stored on our server
• Chat logs are retained for a maximum of 90 days and are automatically deleted after that period
• Stored conversations are used only for quality improvement and lead follow-up purposes
• If you share personal details through the chat, you can request deletion at any time (see Section 9)

4. Cookies

Our website may use standard cookies to improve your browsing experience. Cookies are small data files stored on your device. We may use cookies to remember your preferences and understand how visitors use our site. You can disable cookies in your browser settings at any time, though doing so may affect some website functionality.

5. Third-Party Services

Our website uses third-party tools including:

• Anthropic Claude — AI model powering our chat assistant
• Resend — to send booking confirmations and email responses
• Google Analytics — to understand how visitors interact with our site (anonymised data)
• Google Maps — to display our location and service area

These third parties operate under their own privacy policies. We encourage you to review their policies if you have concerns.

6. Data Retention

• Booking and contact form records — retained for up to two years
• AI chat logs — automatically deleted after 90 days

We retain your personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.

7. Marketing Communications (CASL)

In compliance with Canada's Anti-Spam Legislation (CASL), we will only send you promotional or marketing emails if you have explicitly opted in by checking the consent box on our booking or contact forms. You may withdraw your consent at any time by contacting us or clicking the unsubscribe link in any marketing email.

Transactional emails such as booking confirmations and direct replies to your enquiries do not require opt-in consent as they are necessary to fulfil your request.

8. Data Security

We take reasonable precautions to protect your personal information from unauthorised access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights & Data Deletion Requests

Under PIPEDA, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to legal requirements
• Withdraw consent for marketing communications at any time

To request deletion of your data, please email us at thearrowdrivingschool@gmail.com with the subject line "Data Deletion Request" and include your name and email address. We will process your request within 30 days.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: